About this title Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China, of world trade.

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About this title Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook.

Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The result is an engaging and comprehensive account of the realities of international business today. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.

Amazon, Carrefour and Kodak; detailed exploration of culture, corporate responsibility and the natural environment; specific coverage of key geographical regions of international business; analysis of the environment and firm provides central strategic focus; and interactive teaching and learning resources including animation and video.

This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging.

Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available. The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented.

Alan M. Rugman is Professor of International Business and L. About the Author: Alan M. Rugman is L. Dr Rugman has published over articles dealing with the economic, managerial, and strategic aspects of multinational enterprises and with trade and investment policy.

As a leading authority in international business, Dr Rugman served as Vice-President of the Academy of International Business in and was elected a Fellow of the Academy in He is also a Fellow of the Royal Society of Arts, elected He has been identified as one of the five most cited scholars in International Business.

Born in England in , Dr Rugman became a Canadian citizen in He was elected to an MA Oxon in Dr Rugman served as an outside advisor on international competitiveness to two Canadian Prime Ministers over the period. Subsequently he served on the sectoral trade advisory committee for forest products from to , as NAFTA was negotiated. He has been a consultant to major private sector companies, research institutes and government agencies.

Richard M. He then joined the faculty at the University of Nebraska, Lincoln , where he taught strategic management. Dr Hodgetts published over articles and research papers in a wide variety of areas including international strategy, international compensation, the development of metrics for world class organizations, and the role of quality in creating sustainable advantage in the 21st century.

Overall, Richard Hodgetts sold 1 million copies of his textbooks. Dr Hodgetts was the editor of the Journal of Leadership Studies and the book review editor for Organizational Dynamics. He was also a member of the review boards of the Journal of Economics and Business and the Journal of Business Research.

Lauderdale Sun Sentinel. He was also a past member of the Academy of Management Board of Governors and a member of the Fellows of the Academy since All rights reserved. We have also retained our focus on the strategies of multinational enterprises MNEs either based in the triad, or seeking access to triad markets. The MNE is the unit of analysis in this book. The large MNEs also serve as "flagship firms" ; i. We emphasize the triad theme in three ways: The data on trade-based international business activity, mainly in Chapters , have been rewritten and updated.

Chapter 1 has been rewritten to explain the role of the triad in international business rather than the simplistic and incorrect discussion of "globalization" that pervades many other textbooks. The reality of international business is that MNEs do not have "global" strategies, but that they mainly operate at a "regional" level within and between triad members.

It is also important to note that, today, firms and organizations outside the triad need to access at least one of the triad markets in order to build a successful business. We discuss both triad and non-triad MNEs in this book. Of the mini-cases in the book five in each of the 20 chapters we have introduced 40 brand new cases and totally revised the remaining There is now a better balance between European, North American, and Asian cases.

We concentrate on the strategies of the larger MNEs from the triad, but also include a wealth of new cases from smaller and emerging economies, as discussed below.

We have introduced more theory especially in the last two parts of the book. In Chapters 1 and 15 we use the "diamond" and "double diamond" frameworks of international competitiveness. Now, in a rewritten Chapter 20, we analyze the strategy of MNEs, by using three frameworks.

This allows us to revise and synthesize the major themes in the book. First is the firm-specific advantage FSA and country-specific advantage CSA framework to show how firm-level managerial resources are related to mostly exogenous country-specific factors. Second is the "flagship framework" to demonstrate the central role of large MNEs in business networks across the triad. Overall, the Third Edition has reduced the previous emphasis on US examples and practice in the First Edition in order to build up and consolidate the European and Asian examples and practice introduced in the Second Edition to an equal level.

The Third Edition also has a much greater focus on the emerging economies, China in particular, but also Russia and Poland.

In order to link the activities of MNEs in non-triad economies to the triad theme, we consider MNEs and international business opportunities in the larger non-triad economies.

We retain our triad focus on Japan as the leading Asian economy but also consider South Korea, India, Australia, and others in some detail. We also introduce cases on major sports like cricket, which is a huge business in India, Pakistan, and Bangladesh. Indeed, we have added 10 new cases dealing with the service sector, several new cases dealing with the Internet and small business, and also new cases on "themes"; especially those of concern to civil society. In Chapter 10 on production, there is a greater emphasis on supply chain management and a new case to illustrate this.

We also explain the B2B business-to-business interaction across business networks in cases like Accor, Nortel, and Michelin and the role of the Internet in cases like Amazon. We have also introduced new cases dealing with issues of corporate social responsibility, the civil society and ethics, especially in Chapters 4, 5, 13, and We explore the increased importance of nongovernmental organizations NGOs.

In several of the cases we also explain several themes in new cases dealing with APEC, tax havens, global accounting standards, environmental policy, lumber tariffs, and the September 11, events. Readers and instructors will find this a very student friendly Third Edition of an already popular textbook. It is suitable for community colleges, as well as college students in North America, and for undergraduates in Britain, Europe, and Asia.

We are also very pleased to acknowledge the great dedication and ongoing help and support from Mildred Harris at the Kelley School of Business, Indiana University, and of Helen Rugman. Over the period December, March, , a major contribution to Chapters was made by Ms Cecilia Brain of Toronto, a former research assistant on the Second Edition of the book who continued working with Professor Rugman as he moved from the University of Toronto to Templeton College, University of Oxford, and now to Indiana University.


International business

Backcover copy Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to help students of management meet these challenges. This sixth edition of International Business delivers a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.


International Business






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